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Making Web Sites for Your Customers

To build web sites that succeed, customers must come first. Sound obvious? We think so.

So why do many sites try to appeal only to other web developers and designers? Why do many sites fail to achieve their stated goals? It might be because these sites try to impress, not convey or engage; adding features that are cool to play with, but don't lead to sales or confer knowledge.

Maybe its time to build a site that does what your customers want it to do.

Usability Built Right In!

Phosphor Media combines a strong background in usability design, information architecture and meaningful graphic design with topnotch programming, project management skills and business knowledge, to build Web sites and tools that succeed.

Whether its an informational site to drive customers to your business, an E-commerce sales channel for your brick and mortar store, or an online tutorial to instruct or inform associates, employees, or customers, you can count on PHOSPHOR Media to help you succeed.

Usability is just a computer geek term for what every successful salesperson does: shows a customer the right product, at the right time, with the right emphasis to encourage that customer's purchase.

In the online world, this is a little more difficult. You can't typically see, hear or talk to your customers. Your store's presentation must do the looking, listening and talking. How this is done is through the correct and consistent application of usability methods and processes. For example, ever wonder why products are harder to find on some sites than others? All other things being equal (number of products, uniqueness of product(s), etc.), its caused by usability issues." For example, is the home page cluttered with lots of interesting things... interesting—that is—to others and not you. Are products arranged logically? Is there an ability to search for products? Are there search tips? Are products adequately described? (This last one is infamous amongst online stores for its lack.)

At PHOSPHOR Media, we put your site's usability (aka Your Profits) first!