The module lets you configure the product page html to your liking. It provides an interface for you to enter the specific HTML that you want to use to display the products in your store. You create templates which you can then assign to selected products. In your templates, you can use tokens to represent the normal Merchant product fields. For example, you can use the token %prodname% to represent where you want the product's name to be displayed. Making changes like moving the attributes or removing the "product weight" are as simple as tweaking the HTML used to display the page. A template is preinstalled which is identical to the standard Merchant product display and serves as a good starting point for those little tweaks you have always been wanting to make. The module also permits you to copy existing templates when you are creating a new template.
Note about compatibility with other modules: This module totally replaces the portion of the OpenUI that displays the product page and is not compatible with any other module which modifies the product page unless that module supports OpenUI Tokens. To clarify compatibility issues, all MvCool will soon include information about OpenUI Token support on all product pages.