MvCool - The Miva Merchant Module Superstore Miva Google Analytics Complete Installation Slide 1
View Your Site Stats For Visitors, Sources, & Revenue
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View Your Site Stats For Visitors, Sources, & Revenue
See where a majority of your site visitors are coming from and which sources provide the most revenue.

This allows you to see where you should focus your advertising efforts (and where you need to improve if you do not align with benchmarks!).